The public part of the store is designed to be a “curiosity filter”.
Some people walk past and do not see it. Some look in the window and carry on down Ludlow Street.
but hundreds of people are curious enough to come into the store, talk to a random voice and then decide to go through the secret door into the workshop and make a garment to replace the one they took – like these two…
At the end of the process, everyone was photographed holding what they made and what they took, emailed the photo and so ended up connected in a chain of random curious people.
Maybe you were one of them?