A performance artist decided to question the difference between “cost’ and “value”.
The way they decided to do this was to buy a $60 white men’s shirt from Zara….
…and buy a very similar shirt from Prada costing $544, then swap the labels.
Of course, just changing the labels, doesn’t change the shirt, so the artist hid the words “Art” and “Fashion” and hand embellished the Zara shirt underneath the collar.
A note was added to each shirt which gave a link to the video below. The artist walked back into Prada and Zara and secretly put each garment back on the store shelves.
One customer presumably bought a Prada shirt in Zara for $60, another customer bought a one off piece of art in Prada for $544. The store got to sell each shirt twice. No customer emailed to ask for a refund.
The artist never heard from anyone regarding the project but the video has been watched, so at least one of the notes must have been found.
